WILD LAND won the "Best Pickup Truck Companion Award" at the RA International Auto Show

As one of the most influential professional exhibitions in China's modified vehicle sector, the RA China Auto Salon has become a key indicator of the maturity of China's automotive modification industry. It brings together whole-vehicle modification, performance upgrades, customization, parts manufacturing, and lifestyle brands, creating the most comprehensive industry chain in China's modification industry. Whether it's professional modification companies, parts suppliers, or car owners and enthusiasts, the RA Show provides a platform for exchanging ideas, showcasing innovations, and gaining insights into the future. Here, modification is more than just a skill; it's a culture, a creative pursuit that explores the boundaries of life.

This year's show featured pickup trucks as one of the most anticipated highlights. With the lifting of the pickup truck ban and the rise of outdoor travel culture, this vehicle, combining performance and transportability, is becoming a new growth engine for the modification industry. More and more brands are exploring the diverse forms of pickup trucks. Within this trend, a new type of equipment, centered around "systematic camping capabilities," the Pickup Mate, is reshaping the industry landscape.

Unlike traditional modification, which focuses on exterior styling or performance, Wild Land has pioneered a new, systematic approach with the Pickup Mate. Built on automotive-grade standards and a proprietary structural system, the Pickup Mate allows the truck to achieve full functionality without sacrificing its original performance.

This innovation not only elevates modification from the realm of professionals into the everyday lives of ordinary users, but also transforms "car play" from a personal expression into a practical choice, expanding the boundaries of the modification market and promoting its widespread adoption and prosperity. As more people are introduced to modification thanks to the Pickup Mate, the modification culture itself is reshaped—forming a virtuous cycle from product innovation to user adoption.

The Pickup Mate's core design logic is clear and precise—no excessive height, no excessive width, and non-destructive installation.

This means it retains the inherent cross-country performance and driving freedom of a pickup truck while creating a double-decker camping space. This is underpinned by Wild Land's long-term proprietary research and development system—from the electric actuator system, audio and video systems, to the multi-source power supply module, all core components are independently developed and verified by Wild Land. This in-house research and development capability not only solves the complex problem of adapting mechanical components to vehicle structures, but also embodies a philosophy: Modification isn't just about stacking machines, but rather reorganizing structural order and lifestyle. The electric actuator system provides a smooth and stable lifting experience, the integrated audio-visual system creates a more lifelike camping environment, and the detachable modular design allows the vehicle to freely switch between "work," "travel," and "rest." It redefines the meaning of modification—no longer simply an expression of passion and styling, but a profound reconstruction of functional logic, spatial order, and lifestyle.

For this reason, Wild Land's Pickup Mate, recognized for its unique system logic and structural innovation, was awarded the "Best Pickup Mate" award at this year's RA Show. Even more symbolic is this:

Following Wild Land's pioneering of the "Pickup Mate" category, it also received the first-ever "Best Pickup Mate" award at this year's RA Show. This is not only an honor, but also a validation of the industry.

This marks the official recognition of the "Pickup Mate" category within the modified car industry, and also signifies that the modification culture is evolving from individual expression to systematic development—from performance tuning to structural innovation, from professional enthusiasts to everyday users—making the joy of car play and the culture of car play truly part of everyday life.

From technological breakthroughs to conceptual advancements, from structural innovation to industrial implementation, the emergence of the Pickup Mate represents the evolution of the modification industry in China. From the world's first wireless remote-controlled rooftop tent over a decade ago to today's systematic pickup truck camping platform, Wild Land has consistently prioritized structural innovation, bringing Chinese brands' technology and concepts to the international stage. The RA Show award is the industry's response to over a decade of exploration and the result of Wild Land's commitment to in-house research, manufacturing, and certification.

As the future of modification is being redefined, Wild Land, with the "Pickup Mate" as its starting point, is empowering Chinese brands to not only export products but also a way of thinking—giving order to freedom, tangible form to passion, and making cars an extension of life.