As a global innovation benchmark in vehicle-mounted camping equipment, WildLand announces its strategic transformation from "world-class rooftop tent ODM manufacturer" to "outdoor lifestyle definer," marked by the North American market debut of its flagship Pickup Mate Series: Wingman. This move not only signifies the brand's first direct-to-consumer initiative but also unveils its ambition to reshape outdoor ecosystems through proprietary technologies, full-scenario product matrices, and community-driven culture.
From ODM Giant to Cultural Icon: Redefining Outdoor DNA
Founded in 2002, WildLand has quietly built a comprehensive camping ecosystem spanning rooftop tents, ground shelters, outdoor lighting, and camping gear over three decades of R&D. Long revered as the "innovation hub" for global premium outdoor brands, WildLand operated anonymously as an Original Design Manufacturer (ODM), with its products penetrating camping scenes across 108 countries under various labels. As the CEO states:
"The rooftop tent that sheltered you under desert stars or the rapid-deployment camping system in rainforests may well have been WildLand creations—they once accompanied adventurers under different brands. Now, we step forward as ourselves to redefine wilderness exploration with all WildLanders."
Triple Technological Revolutions: Rewriting Camping History
WildLand's evolution chronicles a saga of innovation:
1. Groundbreaking Era (2002–2007)
Pioneered Flash Touch, Quick Dome instant-assembly tech, dominating Nordic, Australian, and UK markets as a disruptive force.
2. Rooftop Tent (RTT) Revolution (2008–2015)
Launched the world's first mass-produced wireless remote-controlled auto-deploying RTT in 2012, following four years of R&D.
3. Ecosystem Evolution (2016–Present)
Built a full-vehicle RTT matrix and introduced the "Rooftop Tent Camping Ecosystem", integrating lighting, power storage, and smart controls into mobile living systems.
4. Pickup Revolution (2024)
Debuted the Pickup Mate Ecosystem, with Wingman redefining pickup trucks through modular design and multifunctional engineering.
Wingman: The Ultimate Expression of Pickup Functional Revolution
Designed for global pickup culture and hardcore adventurers, Wingman reshapes pickup value across three dimensions:
1. Functional Redefinition
• Non-Invasive Mounting Philosophy: Preserves 100% of pickup aesthetics while enabling transformative utility.
• Dual-Zone Control: Features a split independent-lift structure**—lower deck acts as a mobile workstation/fishing platform, while the upper 360° panoramic tent enables instant mode-switching (stargazing/exploration/rest). Both layers integrate lighting and audio systems.
• Ecosystem Expansion: Side interfaces allow rapid integration of power, tool mounts, and lighting for expeditions, research, or photography.
2. Technological Leap
Leverages 23 years of patented engineering, including all-terrain reliability (-20°C to +60°C performance) and automotive-grade precision.
3. Cultural Co-Creation
Launched the WildLand Global Customization Alliance, inviting pickup enthusiasts, designers, and experts to co-innovate via open-source hardware, personalized skins, and scenario-based modular add-ons.
Global Strategy: A Technological Manifesto for Hardcore Outdoor Culture
“Wingman is not a conventionally conceptualized product, but the culmination of a 23-year technological revolution,” emphasized WildLand’s Global Product Director. “We have never stopped asking: How many ways can wilderness conquest be redefined when pickups collide with top-tier outdoor engineering thinking?” The series has now passed rigorous comprehensive testing, including salt spray resistance, waterproofing, wind resistance, thermal endurance, deployment fatigue resistance, dual-layer load-bearing capacity, drop impact resistance, and all-terrain road condition compatibility……
WILDLAND
Engineering Freedom Since 1994
Ideas of car tent
• 30+ Years Outdoor Engineering Excellence
• Global RTT Standardization Authority
• Integrated Vehicle-Camping Ecosystem: Roof Top Tents, Pickup Mate, Awning Systems, Ground Shelters, Camping Bedding & Cooking Gear
• Redefining Nature Immersion Through Technological Innovation
• Proprietary Solutions Across 108 Territories
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